Intuit QuickBooks
The dominant small business accounting platform in the US, part of Intuit alongside TurboTax and Mailchimp; QuickBooks Online accounting revenue grew 20% in fiscal 2026 and Intuit passed $20bn in total revenue.
| Founded | Intuit 1983, Mountain View, California; QuickBooks launched 1992, QuickBooks Online 2001 |
|---|---|
| Founders | Scott Cook, Tom Proulx |
| Ownership | Listed on Nasdaq (INTU); CEO Sasan Goodarzi |
| Revenue | Intuit fiscal 2026 revenue above $20bn, up 14%; Global Business Solutions $12.9bn, up 16%; Online Ecosystem $9.9bn, up 19%; QuickBooks Online accounting up 20% |
| Customers | Millions of small businesses and the majority of US accounting firms through QuickBooks Online Accountant |
| What it does | Bookkeeping, invoicing, payments, payroll, time, bill pay and lending for small businesses; Intuit Enterprise Suite for mid-market companies; Intuit Assist AI across the products |
| Recent moves | Intuit Enterprise Suite pushing up-market against NetSuite and Sage Intacct; agent-based AI features rolled out through 2025 and 2026 |
| Pricing | QuickBooks Online from about US$35 a month (Simple Start) to US$235 (Advanced); UK from about GBP 16 |
| Markets | US, Canada, UK, Australia, and others |
| Peers | Xero, FreshBooks, Sage, Wave, Zoho Books |
Why it matters
QuickBooks is the system of record for most US small businesses and the ledger almost every AI accounting startup connects to first. Intuit’s move up-market with Enterprise Suite and its AI agents mean the incumbent is now competing in the same mid-market the AI-native ERPs are targeting.
Updated September 2026.
Part of Accountio’s accounting technology coverage.
