Ignition
Proposals, engagement letters, billing and payment collection for accounting and professional services firms, founded in Sydney as Practice Ignition; more than 8,500 customers have run $13bn of revenue through it.
| Founded | 2013, Sydney |
|---|---|
| Founders | Guy Pearson (executive chairman), Dane Thomas; Greg Strickland is CEO |
| Ownership | Private; investors include Tiger Global and JMI Equity |
| Customers | More than 8,500 accounting, bookkeeping and professional services firms; 2.4 million clients engaged |
| What it does | Proposal and engagement letter templates, automated recurring billing, card and bank payment collection, and revenue reporting, integrated with Xero, QuickBooks, Karbon and practice tools |
| Recent moves | Rebranded from Practice Ignition; partnership with Digits on AI ledgers in 2026; founder moved to executive chairman |
| Pricing | US: Solo from US$39 a month (US$49 billed monthly) for solo practitioners under US$150k revenue; Core US$99, Pro US$229 and Pro+ US$399 a month, billed annually; payment processing fees on top |
| Markets | Australia, New Zealand, US, UK, Canada; staff also in Ireland and the Philippines |
| Peers | Anchor, Aiwyn, GoProposal, Karbon, TaxDome |
Why it matters
Ignition has processed $13 billion of firm revenue through proposals and automated billing, which makes it the incumbent that Anchor and Aiwyn are attacking from below and above. Its Digits partnership shows the engagement-and-billing layer moving towards the ledger itself.
Part of Accountio’s accounting technology coverage.
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