Finaloop vs Pilot
Finaloop
Ecommerce, DTC, wholesale, retail and multichannel consumer brands, from six-figure to nine-figure revenue
Launched 2020; Brooklyn, New York
Pilot
Startups and small businesses, from early-stage companies to those preparing for an exit
2017; San Francisco, US (second office in Nashville)
Finaloop and Pilot both keep the books for growing US businesses as a service with software.
Finaloop, launched in 2020 and based in Brooklyn, runs real-time accounting, inventory and analytics for 2,500+ consumer brands; Pilot, founded in San Francisco in 2017, sells bookkeeping, tax and CFO services to 3,500+ startups and small businesses.
Finaloop vs Pilot: side by side
“Not published” means the vendor does not state it.
| Finaloop | Pilot | |
|---|---|---|
| What it does | Real-time accounting, inventory and analytics platform for consumer brands, run by Finaloop's accountants or the brand's own team | Bookkeeping, tax and CFO services run by an AI Accountant and a team of finance experts |
| Best for | Ecommerce, DTC, wholesale, retail and multichannel consumer brands, from six-figure to nine-figure revenue | Startups and small businesses, from early-stage companies to those preparing for an exit |
| Founded and HQ | Launched 2020; Brooklyn, New York | 2017; San Francisco, US (second office in Nashville) |
| Ownership and funding | Private; Series A of US$35m (June 2024) led by Lightspeed, with Vesey Ventures, Commerce Ventures, Accel and Aleph; US$55m raised in total | Private; more than US$150m raised; Series C expanded to US$100m at a US$1.2bn valuation (2021) with Bezos Expeditions and Whale Rock |
| Customers or users | 2,500+ consumer brands, including Duradry, &Collar and Netrition | 3,500+ startups and small businesses |
| Pricing | Starter US$245 a month (up to US$1m revenue, in business 4 years or less); other plans quoted on revenue, complexity and services; 14-day free trial | Bookkeeping US$99/month (Essentials), Core from US$299/month billed annually; tax from US$1,000/year; CFO from US$1,750/month |
| Deployment and markets | Online platform with an accounting team; tax add-on covers federal and state income tax returns | US; cloud platform with US-based bookkeepers and CFO advisers |
Main differences
Finaloop serves ecommerce, DTC, wholesale, retail and multichannel consumer brands; Pilot serves startups and small businesses.
Finaloop tracks stock by warehouse, purchase orders, landed cost and FIFO cost of goods per SKU and channel; Pilot does not sell inventory accounting.
Finaloop offers Full-Service, where its accountants run the books, or Platform, where the brand's team does; Pilot's team and AI Accountant do the bookkeeping.
Finaloop's Starter plan costs US$245 a month for brands up to US$1m in revenue; Pilot bookkeeping starts at US$99 a month.
Which to choose
Choose Finaloop if
- You sell physical products online or through retail and need inventory and cost of goods in the books
Choose Pilot if
- You run a venture-backed or service startup and want bookkeeping, tax and CFO support
Compare further
Common questions
What is the difference between Finaloop and Pilot?+
Finaloop is a real-time accounting, inventory and analytics platform for consumer brands, run by Finaloop's accountants or the brand's own team. Pilot provides bookkeeping, tax and CFO services for startups and small businesses, run by an AI Accountant and a team of finance experts.
How much do Finaloop and Pilot cost?+
Finaloop's Starter plan costs US$245 a month for brands with up to US$1m in revenue that have been in business four years or less; other plans are quoted. Pilot bookkeeping costs US$99 a month (Essentials) or from US$299 a month billed annually (Core).
Do Finaloop and Pilot file taxes?+
Both sell tax filing as an add-on. Finaloop's tax package covers federal and state income tax returns with a dedicated tax expert. Pilot's tax plans start at US$1,000 a year and are bought with Pilot bookkeeping.
Part of Accountio’s accounting technology coverage.
