Startup
Finaloop
Real-time accounting for e-commerce and consumer brands: replaces the accounting software, the service and the inventory tool with one platform that produces reconciled, GAAP-ready books from Shopify, Amazon and payment data.
| Founded | 2020, Brooklyn, New York; R&D in Israel |
|---|---|
| Founders | Lioran Pinchevski (CEO, CPA and former PwC partner), Eliran Azulai, Omri Haim, Yaron Revah |
| Stage | Series A |
| Total funding | About $55m |
| Last round | Series A, $35m, June 2024, led by Lightspeed with Accel, Aleph, Vesey Ventures and Commerce Ventures |
| What it does | Automated bookkeeping, inventory and cost of goods accounting, sales tax handling and profit analytics for online sellers, run by Finaloop’s accounting team (Full-Service) or the brand’s own finance team (Platform) |
| Traction | More than 2,500 consumer brands, from six-figure to nine-figure revenue, including Obvi, Duradry, &Collar and Netrition |
| Pricing | Starter $245 a month for brands with up to $1m in annual revenue and 4 years or less in business; other plans quoted on revenue, complexity and services; 14-day free trial |
| Markets | US |
| Peers | A2X, Synder, Link My Books, Bench, Pilot |
Funding
- Announced rounds
- US$35m
- Round
- Series A, US$35m, June 2024, led by Lightspeed Venture Partners
Why it matters
Finaloop raised $35 million from Lightspeed to own accounting for online brands, a segment where inventory and marketplace fees defeat general bookkeeping tools. It is the largest vertical accounting startup in e-commerce.
Part of Accountio’s accounting technology coverage.
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