Startup
Finaloop
Real-time accounting for e-commerce and consumer brands: replaces the accounting software, the service and the inventory tool with one platform that produces reconciled, GAAP-ready books from Shopify, Amazon and payment data.
| Founded | 2021, New York; R&D in Israel |
|---|---|
| Founders | Lioran Pinchevski (CEO, former direct-to-consumer brand founder), Eliran Azulai, Omri Haim, Yaron Revah |
| Stage | Series A |
| Total funding | About $55m |
| Last round | Series A, $35m, June 2024, led by Lightspeed with Accel, Aleph, Vesey Ventures and Commerce Ventures |
| What it does | Automated bookkeeping, inventory and cost of goods accounting, sales tax handling and profit analytics for online sellers, with accountants reviewing the output |
| Traction | Direct-to-consumer and marketplace brands from small to eight-figure revenue, including Obvi |
| Pricing | Not published; monthly plans by revenue |
| Markets | US |
| Peers | A2X, Synder, Link My Books, Bench, Pilot |
Why it matters
Finaloop raised $35 million from Lightspeed to own accounting for online brands, a segment where inventory and marketplace fees defeat general bookkeeping tools. It is the largest vertical accounting startup in e-commerce.
Updated September 2026.
Part of Accountio’s accounting technology coverage.
