Xero alternatives
Xero is cloud accounting software for small businesses and the accountants who work with them, with 5 million customers in more than 180 countries.
Businesses comparing it usually look at Intuit QuickBooks, FreeAgent, MYOB, Zoho Books and FreshBooks. Accounting firms also compare the tools that sit next to the ledger, such as Dext for receipts and invoices and Double for client queries and month-end review, and AI bookkeeping products such as Kick, Basis and Truewind.
What Xero does
Bookkeeping, invoicing, bank feeds, payroll, expenses, projects and reporting, with tools for accountants and bookkeepers to work on their clients' books.
- Founded
- 2006; head office in Wellington, New Zealand
- Ownership
- Listed on the ASX; CEO Sukhinder Singh Cassidy
- Customers
- 5 million customers in more than 180 countries
- Pricing
- UK from £18 a month (Ignite) to £70 (Ultimate), excluding VAT; US from US$27 (Early) to US$97 (Established)
Alternatives in Bookkeeping
47 other vendors in this category. Vendors with an Accountio profile are shown first; the rest of the directory follows.
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UK AI accounting platform combining banking with automated bookkeeping.
Founded 2017 · HQ London, UK
ANNA Money profile →Receipt and invoice capture coded into your accounting software.
Founded 2010 · HQ London, UK
Dext profile →Small business accounting covering books, invoicing and payroll.
Intuit founded 1983 · HQ Mountain View, US
Intuit QuickBooks profile →Business banking with invoicing and bookkeeping built in.
Founded 2015 · HQ London, UK
Tide profile →Bookkeeping, payroll and tax for self-employed owners.
Founded 2019 · HQ San Francisco, US
Collective profile →Real-time ecommerce bookkeeping across channels and inventory.
Founded 2021 · HQ New York, US
Finaloop profile →Automated accounting and payroll for German-speaking markets.
Founded 2024 · HQ Berlin, Germany
Integral profile →AI transaction categorisation and book preparation.
Founded 2021 · HQ Palo Alto, US
Kick profile →Bookkeeping automation with expert review for small businesses.
Founded 2020 · HQ Scottsdale, US
Uplinq profile →AI bookkeeping and close automation for startups and their accountants.
Founded 2022 · HQ San Francisco, US
Truewind profile →AI bookkeeping and admin for European small businesses.
Founded 2025 · HQ Amsterdam, Netherlands
Neno profile →AI bookkeeping with qualified accountant support.
Founded 2020 · HQ Dublin, Ireland
Outmin profile →AI bookkeeping for small businesses across the Gulf.
Founded 2025 · HQ Abu Dhabi, UAE
Skrooge.ai profile →Outsourced bookkeeping and CFO services for startups.
Founded 2017 · HQ San Francisco, US
Pilot profile →Client queries, month-end review and reporting for firms.
Founded 2020 · HQ San Francisco, US
Double (formerly Keeper) profile →AI agents for accounting firms covering tax, audit, and client services.
Founded 2023 · HQ New York, US
Basis profile →More bookkeeping vendors in the directory
How to choose
- Who will keep the books: the business itself, an accounting firm, or a service that does the bookkeeping for you?
- Does it file the taxes you need where you operate, such as VAT returns, sales tax or e-invoicing?
- Which banks, payroll and payment apps does it connect to today?
- Can your accountant work in it alongside you, and how is that priced per client?
Compare further
Common questions
What are the main alternatives to Xero?+
For small businesses the closest alternatives are Intuit QuickBooks, FreeAgent, MYOB, Zoho Books, FreshBooks and Wave. Accounting firms often keep Xero as the ledger and compare the tools around it instead, such as Dext for receipts and invoices or Double for client queries and month-end review.
How much does Xero cost?+
In the UK, Ignite costs £18 a month, Grow £39, Comprehensive £55 and Ultimate £70, excluding VAT, at the prices that took effect on 1 September 2026. In the US, plans run from US$27 a month (Early) to US$97 (Established). New subscribers are offered a discount for the first few months.
Is Xero cheaper than QuickBooks?+
On US list prices, Xero's paid plans cost less at each level: Xero runs from US$27 to US$97 a month, and QuickBooks Online from US$38 (Simple Start) to US$340 (Advanced). QuickBooks also has a free plan. The plans differ in users, bills and projects, so compare the plan that covers what you need rather than the entry price.
Part of Accountio’s accounting technology coverage.
