ANNA Money
London business account with an AI Auto Accountant that keeps the books and files VAT, Corporation Tax and Self Assessment for 100,000+ UK business owners.
| Founded | 2017, London; customer support team in Cardiff |
|---|---|
| Founders | Boris Diakonov and Eduard Panteleev (co-CEOs) |
| Ownership | Private; wholly owned by its founders since a June 2022 buy-out of the 34% indirect stake held through ABH Holdings and FIBR Technologies; trading company is a subsidiary of ANNA Holdings Ltd; £10m growth debt facility from Flashpoint (December 2025) |
| Customers | More than 100,000 business owners, counting opened business accounts and Auto Accountant users |
| What it does | Business current account (e-money via PayrNet, not a bank) with quotes, invoices with automatic chasing, payment links, receipt capture and auto-categorisation; Auto Accountant, an AI service that keeps the books (balance sheet, profit and loss, accruals accounts) and prepares and files Corporation Tax, VAT, Self Assessment, confirmation statements and payroll; company registration; an accountants dashboard with real-time access to client transactions |
| Recent moves | Revenue-based funding from YouLend in the app (September 2026); acquired UK Business Forums and Business Data Group (July 2026); an AI agent registered a UK company end to end through its sign-up flow (August 2025); acquired Sydney-based GetCape to enter Australia (September 2024) |
| Pricing | Free £0; Grow £12.90, Business £22.90 and Big Business £59.90 a month + VAT; Auto Accountant free for four months, then £29 a month on Free and Grow; MTD Self Assessment filing free on all plans |
| Markets | UK: open to UK-resident directors of limited companies, sole traders and partnerships; international payments through a dedicated IBAN |
| Peers | Tide, Countingup, FreeAgent, Crunch, Starling Bank |
Why it matters
ANNA has more than 100,000 UK business owners on a business account that comes with an AI Auto Accountant for VAT, Corporation Tax and Self Assessment. Founder-owned since 2022 and backed by £10m of growth debt in December 2025, it competes with Tide and Countingup for sole traders and small companies that want banking and bookkeeping in one app.
Updated October 2026.
Part of Accountio’s accounting technology coverage.
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