ANNA Money vs Tide
ANNA Money
UK sole traders, partnerships and directors of small limited companies
Founded 2017; headquarters in London, customer support team in Cardiff
Tide
Sole traders, freelancers and small limited companies
Founded 2015 (UK launch 2017); registered office London
ANNA Money and Tide both give sole traders and small companies a business account with invoicing and bookkeeping built in.
ANNA, founded in London in 2017 and owned by its founders, adds Auto Accountant, an AI service that prepares and files VAT, Corporation Tax and Self Assessment; Tide, founded in 2015 and valued at US$1.5bn in 2025, has more than 2 million members in the UK, India, Germany and France.
ANNA Money vs Tide: side by side
“Not published” means the vendor does not state it.
| ANNA Money | Tide | |
|---|---|---|
| What it does | Business current account (e-money, not a bank) combined with invoicing and chasing, receipt capture and automatic bookkeeping, and Auto Accountant, an AI service that prepares and files VAT, Corporation Tax and Self Assessment | Business financial platform (not a bank): business current accounts, invoicing, Tide Accounting bookkeeping and Making Tax Digital filing, payroll and dividends, company registration, savings, card payments and a credit marketplace |
| Best for | UK sole traders, partnerships and directors of small limited companies | Sole traders, freelancers and small limited companies |
| Founded and HQ | Founded 2017; headquarters in London, customer support team in Cardiff | Founded 2015 (UK launch 2017); registered office London |
| Ownership and funding | Private and wholly founder-owned since a June 2022 buy-out; trading company is a subsidiary of ANNA Holdings Ltd | Private, venture-backed; more than US$300m raised; US$120m+ primary and secondary round led by TPG with the Apax Digital Funds at a US$1.5bn valuation (September 2025) |
| Customers or users | More than 100,000 business owners (opened business accounts and Auto Accountant users) | More than 2 million members: 900,000 UK small businesses (15% market share) and more than 1.1 million in India |
| Pricing | Free £0; Grow £12.90, Business £22.90 and Big Business £59.90 a month + VAT; Auto Accountant free for the first four months, then £29 a month on the Free and Grow plans | Free plan; Smart £12.49, Pro £27.49 and Max £69.99 a month (or £99.99, £219.99 and £559.92 a year); Tide Accounting add-on £13.99 + VAT a month for sole traders and £19.99 + VAT for limited companies; payroll from £12 + VAT a month for up to two team members |
| Deployment and markets | UK: mobile and web app for UK-resident businesses, with international payments through a dedicated IBAN; acquired Sydney-based GetCape in September 2024 to enter Australia | UK (home market), India (since December 2022), Germany (May 2024) and France (September 2025); mobile app and web |
Main differences
ANNA's Auto Accountant prepares and files Corporation Tax, VAT Returns, Self Assessment and confirmation statements; Tide Accounting covers bookkeeping, reconciliation and Making Tax Digital filing.
Tide has more than 2 million members, 900,000 of them UK small businesses, and also serves India, Germany and France; ANNA serves more than 100,000 UK business owners.
ANNA's e-money account and Mastercard are issued by PayrNet and are not FSCS-protected; Tide is an FCA-authorised e-money institution whose current and savings accounts are powered by ClearBank with FSCS protection.
ANNA has a free plan and paid plans from £12.90 a month + VAT, with Auto Accountant at £29 a month on the Free and Grow plans after four free months; Tide has a free plan and paid plans from £12.49 a month, with Tide Accounting from £13.99 + VAT a month.
ANNA has been wholly owned by its founders since a June 2022 buy-out; Tide is venture-backed, with more than US$300m raised.
Which to choose
Choose ANNA Money if
- You want an AI service to keep the books and file VAT, Corporation Tax and Self Assessment from the same app as your business account
Choose Tide if
- You want an FSCS-protected business current account, a credit marketplace and payroll alongside bookkeeping, or you trade in India, Germany or France
Compare further
Common questions
What is the difference between ANNA Money and Tide?+
ANNA Money combines an e-money business account with invoicing, bookkeeping and Auto Accountant, an AI service that prepares and files VAT, Corporation Tax and Self Assessment. Tide is a business financial platform with business current accounts, invoicing, Tide Accounting bookkeeping and Making Tax Digital filing, payroll, company registration, savings and a credit marketplace.
Is ANNA Money owned by Tide?+
No. ANNA Money has been privately and wholly owned by its founders since a June 2022 buy-out, and its trading company is a subsidiary of ANNA Holdings Ltd. Tide is a separate, venture-backed company that raised a round of more than US$120m led by TPG in September 2025.
How much do ANNA Money and Tide cost?+
ANNA has a free plan and Grow, Business and Big Business plans at £12.90, £22.90 and £59.90 a month + VAT; Auto Accountant is free for four months, then £29 a month on the Free and Grow plans. Tide has a free plan and Smart, Pro and Max plans at £12.49, £27.49 and £69.99 a month; Tide Accounting costs £13.99 + VAT a month for sole traders and £19.99 + VAT for limited companies.
Part of Accountio’s accounting technology coverage.
