Ordio secures €12 million to automate payroll for Europe’s deskless workforce
Ordio is a fast-growing HR tech startup based in Cologne. It has secured €12 million in Series A funding. The funding will be used to expand its AI-driven payroll automation platform for deskless industries. The funding round was led by 3VC, with participation from Wecken & Cie, Capnamic, and Simon Capital.
Founded in 2021, Ordio is transforming how businesses manage shift-based teams in sectors such as hospitality, healthcare, logistics, and retail. Its cloud-based workforce management software integrates recruitment, onboarding, scheduling, and payroll. This is done through a single, modular platform. It is built specifically for companies employing deskless workers.
Ordio’s growth strategy centers on Payroll Plus. This is an AI-powered payroll automation system. It is set to launch in summer 2025. The product will handle full-service payroll processing in real time. It will cover tax deductions, bonuses, and compliance requirements, with no manual input required.
CEO and co-founder David Keuenhof previously managed over 100 employees at his own restaurant chain. He built Ordio in response to the inefficiencies and paperwork that plagued daily operations. His hands-on experience helped shape a software solution aimed at more than 100 million deskless jobs across Europe. This market is estimated to be worth over €20 billion.
More than 1,500 businesses have adopted Ordio’s software since launch. The company reported a fourfold increase in annual revenue during 2024. With the fresh capital, Ordio plans to scale operations, strengthen its AI features, and deepen its presence across European markets.
As demand grows for workforce automation tools, Ordio is positioning itself as a critical platform for shift-based industries. Its focus on real-time automation, user-friendly design, and compliance is helping reshape how frontline teams operate across the continent.
